Over $200M in capital deployed
We help startups
We help startups
We help startups
scale profitably
scale profitably
scale profitably
Growth marketing strategy and execution
for consumer businesses.
Brands we've
worked with
Versatile by design. Our expertise
spans healthcare, financial services, and SaaS—while remaining industry agnostic.
Brands we've worked with
Versatile by design. Our expertise spans healthcare, financial
services, and SaaS—while remaining industry agnostic.
Brands we've worked with
Versatile by design. Our expertise spans healthcare, financial services, and SaaS—while remaining industry agnostic.
Brands we've worked with
Versatile by design. Our expertise spans healthcare, financial
services, and SaaS—while remaining industry agnostic.
You have a product.
Now you need customers.
You want marketing to be a competitive advantage—a source of consistent profitable growth.
But you and your team are swamped. You're stuck in execution mode and the results of your marketing efforts remain unclear.
What you need is a clear roadmap executed by a team of experts with a proven track record.
That’s when you call us.
You have a product.
Now you need customers.
You want marketing to be a competitive advantage—a source of consistent profitable growth.
But you and your team are swamped. You're stuck in execution mode and the results of your marketing efforts remain unclear.
What you need is a clear roadmap executed by a team of experts with a proven track record.
That’s when you call us.
10+
years experience
in growth marketing
10+
years experience
in growth marketing
10+
years experience
in growth marketing
10+
years experience
in growth marketing
$200M
capital deployed
across marketing channels
$200M
capital deployed
across marketing channels
$200M
capital deployed
across marketing channels
$200M
capital deployed
across marketing channels
1B+
impressions annually
across all product lines
1B+
impressions annually
across all product lines
1B+
impressions annually
across all product lines
1B+
impressions annually
across all product lines
Services
Services
Services
DTC Growth Strategy
We begin each engagement with a customized plan, blending technical audits, competitor analysis, and a deep understanding of your business to set the foundation for growth.
DTC Growth Strategy
We begin each engagement with a customized plan, blending technical audits, competitor analysis, and a deep understanding of your business to set the foundation for growth.
DTC Growth Strategy
We begin each engagement with a customized plan, blending technical audits, competitor analysis, and a deep understanding of your business to set the foundation for growth.
DTC Growth Strategy
We begin each engagement with a customized plan, blending technical audits, competitor analysis, and a deep understanding of your business to set the foundation for growth.
Paid & Organic Customer Acquisition
We manage every aspect of your funnel across platforms like Meta, Google Ads, TikTok, LinkedIn, and affiliate networks, providing full transparency in account operations and ROI.
Paid & Organic Customer Acquisition
We manage every aspect of your funnel across platforms like Meta, Google Ads, TikTok, LinkedIn, and affiliate networks, providing full transparency in account operations and ROI.
Paid & Organic Customer Acquisition
We manage every aspect of your funnel across platforms like Meta, Google Ads, TikTok, LinkedIn, and affiliate networks, providing full transparency in account operations and ROI.
Paid & Organic Customer Acquisition
We manage every aspect of your funnel across platforms like Meta, Google Ads, TikTok, LinkedIn, and affiliate networks, providing full transparency in account operations and ROI.
Reporting & Optimization
We use data-driven reporting and ongoing optimization to align every campaign with client goals. By tracking key metrics and making real-time adjustments, we drive smarter decisions and higher ROI.
Reporting & Optimization
We use data-driven reporting and ongoing optimization to align every campaign with client goals. By tracking key metrics and making real-time adjustments, we drive smarter decisions and higher ROI.
Reporting & Optimization
We use data-driven reporting and ongoing optimization to align every campaign with client goals. By tracking key metrics and making real-time adjustments, we drive smarter decisions and higher ROI.
Reporting & Optimization
We use data-driven reporting and ongoing optimization to align every campaign with client goals. By tracking key metrics and making real-time adjustments, we drive smarter decisions and higher ROI.
Creative & Website Development
Exceptional design fuels high growth. Whether it’s scroll-stopping ads or a full-fledged website, we create design and copy assets that captivate your audience and drive action.
Creative & Website Development
Exceptional design fuels high growth. Whether it’s scroll-stopping ads or a full-fledged website, we create design and copy assets that captivate your audience and drive action.
Creative & Website Development
Exceptional design fuels high growth. Whether it’s scroll-stopping ads or a full-fledged website, we create design and copy assets that captivate your audience and drive action.
Creative & Website Development
Exceptional design fuels high growth. Whether it’s scroll-stopping ads or a full-fledged website, we create design and copy assets that captivate your audience and drive action.
We build growth engines
We build growth engines
We build
growth engines
that drive results
that drive results
that drive results
at any scale
at any scale
at any scale
First Step Growth is a small team that blends traditional consumer psychology with modern data science principles to maximize your marketing results.
We don’t believe in guesswork here. Instead, we rely on technical data feed setup and keen data analysis to let platforms like Meta and Google drive the best results at any scale.
Hear from our clients
Hear from our clients
Hear from our clients
“Ernest @ First Step Growth was instrumental in helping our company establish a strong foundation for growth marketing.”
Dan Bellenbaum
Head of GTM @ Ravenna
"Ernest joined SQAI to build our influencer strategy but quickly became a key contributor across growth. I'd recommend Ernest to any team looking for a sharp, adaptable marketer who gets things done."
Alec Oliver
Founder and CEO @ SQAI
"Ernest’s ability to blend fast-paced experimentation with performance discipline has been a key driver of our growth. I highly recommend him for his performance marketing expertise and growth strategy."
Christopher Hickman
Co-Founder and
CEO @ Brightmeds
“Ernest is fantastic to work with. He helped us experiment across multiple channels—including Reddit, Taboola, X, and Apple Search Ads—to quickly pinpoint the most efficient ways to acquire our first customers in the highly regulated crypto industry. I highly recommend First Step Growth to any business looking for expert support in growth marketing strategy and execution.”
Joseph Isaacson
CEO of Nook
““Ernest has been a fantastic partner to our growth team, bringing expertise in acquisition and strong attention to detail!”
Maclaine B.
eCommerce Manager at Equelle
“Ernest @ First Step Growth was instrumental in helping our company establish a strong foundation for growth marketing.”
Dan Bellenbaum
Head of GTM @ Ravenna
"Ernest joined SQAI to build our influencer strategy but quickly became a key contributor across growth. I'd recommend Ernest to any team looking for a sharp, adaptable marketer who gets things done."
Alec Oliver
Founder and CEO @ SQAI
"Ernest’s ability to blend fast-paced experimentation with performance discipline has been a key driver of our growth. I highly recommend him for his performance marketing expertise and growth strategy."
Christopher Hickman
Co-Founder and
CEO @ Brightmeds“Ernest is fantastic to work with. He helped us experiment across multiple channels—including Reddit, Taboola, X, and Apple Search Ads—to quickly pinpoint the most efficient ways to acquire our first customers in the highly regulated crypto industry. I highly recommend First Step Growth to any business looking for expert support in growth marketing strategy and execution.”
Joseph Isaacson
CEO of Nook
““Ernest has been a fantastic partner to our growth team, bringing expertise in acquisition and strong attention to detail!”
Maclaine B.
eCommerce Manager at Equelle
“Ernest @ First Step Growth was instrumental in helping our company establish a strong foundation for growth marketing.”
Dan Bellenbaum
Head of GTM @ Ravenna
"Ernest joined SQAI to build our influencer strategy but quickly became a key contributor across growth. I'd recommend Ernest to any team looking for a sharp, adaptable marketer who gets things done."
Alec Oliver
Founder and CEO @ SQAI
"Ernest’s ability to blend fast-paced experimentation with performance discipline has been a key driver of our growth. I highly recommend him for his performance marketing expertise and growth strategy."
Christopher Hickman
Co-Founder and
CEO @ Brightmeds“Ernest is fantastic to work with. He helped us experiment across multiple channels—including Reddit, Taboola, X, and Apple Search Ads—to quickly pinpoint the most efficient ways to acquire our first customers in the highly regulated crypto industry. I highly recommend First Step Growth to any business looking for expert support in growth marketing strategy and execution.”
Joseph Isaacson
CEO of Nook
““Ernest has been a fantastic partner to our growth team, bringing expertise in acquisition and strong attention to detail!”
Maclaine B.
eCommerce Manager at Equelle
“Ernest @ First Step Growth was instrumental in helping our company establish a strong foundation for growth marketing.”
Dan Bellenbaum
Head of GTM @ Ravenna
"Ernest joined SQAI to build our influencer strategy but quickly became a key contributor across growth. I'd recommend Ernest to any team looking for a sharp, adaptable marketer who gets things done."
Alec Oliver
Founder and CEO @ SQAI
"Ernest’s ability to blend fast-paced experimentation with performance discipline has been a key driver of our growth. I highly recommend him for his performance marketing expertise and growth strategy."
Christopher Hickman
Co-Founder and
CEO @ Brightmeds“Ernest is fantastic to work with. He helped us experiment across multiple channels—including Reddit, Taboola, X, and Apple Search Ads—to quickly pinpoint the most efficient ways to acquire our first customers in the highly regulated crypto industry. I highly recommend First Step Growth to any business looking for expert support in growth marketing strategy and execution.”
Joseph Isaacson
CEO of Nook
““Ernest has been a fantastic partner to our growth team, bringing expertise in acquisition and strong attention to detail!”
Maclaine B.
eCommerce Manager at Equelle
Pricing
Pricing
Pricing
Paid Social
$3,500 retainer
+8% of ad spend
Paid Social
$3,500 retainer
+8% of ad spend
Paid Social
$3,500 retainer
+8% of ad spend
Paid Social
$3,500 retainer
+8% of ad spend
Paid Search
$3,500 retainer
+8% of ad spend
Paid Search
$3,500 retainer
+8% of ad spend
Paid Search
$3,500 retainer
+8% of ad spend
Paid Search
$3,500 retainer
+8% of ad spend
Ad Creative
Min.
$3,000 retainer
Ad Creative
Min.
$3,000 retainer
Ad Creative
Min.
$3,000 retainer
Ad Creative
Min.
$3,000 retainer
Full Website Design
Min.
$8,000 retainer
Full Website Design
Min.
$8,000 retainer
Full Website Design
Min.
$8,000 retainer
Full Website Design
Min.
$8,000 retainer
Get in touch
Get in touch
Get in touch
Questions about working together or just looking to connect? We’d love to hear from you!
Frequently asked questions
Frequently asked questions
Frequently asked questions
Answers to questions you might have about First Step Growth.
How can I get started?
Getting started with us is easy. Just schedule a call. We begin all of our engagements with a thorough audit of your accounts. Here's our notion template to give you an idea of what you can expect.
Who do you partner with?
First Step Growth partners with high-growth consumer startups. We seek to partner with companies that are live with paid media and want to drive results quicker or more efficiently.
What do your services cost?
Our monthly retainers range depending on the services provided but partnering with us starts at $3,500 per month.
What industries do you work with?
We're industry agnostic. We possess deep expertise in industries such as healthcare, financial services, insurance and SaaS.
How can I lower CAC for my DTC brand?
We use data-driven strategies across Meta, Google, Tikok, Reddit and others to help brands reduce customer acquisition costs while scaling efficiently. Optimizing creative, audience targeting, data-feed enhancement and attribution are key levers we pull.
What’s the best ad platform for scaling a DTC business?
We typically recommend Meta and Google Ads for broad reach and Reddit/TikTok for more niche targeting. The right mix depends on your product, budget, and audience. If you’re just starting out we will create a unique plan based on the goals of your business.
What’s a good ROAS for eCommerce or subscription businesses?
A strong ROAS depends on your margins and growth objectives but we generally target 3–5x for eCommerce and 5–10x for subscriptions. We tailor benchmarks to each client’s LTV and CPA goals.
What makes First Step Growth different from other marketing agencies?
We’re operators first, not consultants. With a decade of experience in-house at DTC startups and healthcare companies, we bring performance-first, founder-aligned strategies to every engagement. No fluff, just results.
How can I get started?
Getting started with us is easy. Just schedule a call. We begin all of our engagements with a thorough audit of your accounts. Here's our notion template to give you an idea of what you can expect.
Who do you partner with?
First Step Growth partners with high-growth consumer startups. We seek to partner with companies that are live with paid media and want to drive results quicker or more efficiently.
What do your services cost?
Our monthly retainers range depending on the services provided but partnering with us starts at $3,500 per month.
What industries do you work with?
We're industry agnostic. We possess deep expertise in industries such as healthcare, financial services, insurance and SaaS.
How can I lower CAC for my DTC brand?
We use data-driven strategies across Meta, Google, Tikok, Reddit and others to help brands reduce customer acquisition costs while scaling efficiently. Optimizing creative, audience targeting, data-feed enhancement and attribution are key levers we pull.
What’s the best ad platform for scaling a DTC business?
We typically recommend Meta and Google Ads for broad reach and Reddit/TikTok for more niche targeting. The right mix depends on your product, budget, and audience. If you’re just starting out we will create a unique plan based on the goals of your business.
What’s a good ROAS for eCommerce or subscription businesses?
A strong ROAS depends on your margins and growth objectives but we generally target 3–5x for eCommerce and 5–10x for subscriptions. We tailor benchmarks to each client’s LTV and CPA goals.
What makes First Step Growth different from other marketing agencies?
We’re operators first, not consultants. With a decade of experience in-house at DTC startups and healthcare companies, we bring performance-first, founder-aligned strategies to every engagement. No fluff, just results.
How can I get started?
Getting started with us is easy. Just schedule a call. We begin all of our engagements with a thorough audit of your accounts. Here's our notion template to give you an idea of what you can expect.
Who do you partner with?
First Step Growth partners with high-growth consumer startups. We seek to partner with companies that are live with paid media and want to drive results quicker or more efficiently.
What do your services cost?
Our monthly retainers range depending on the services provided but partnering with us starts at $3,500 per month.
What industries do you work with?
We're industry agnostic. We possess deep expertise in industries such as healthcare, financial services, insurance and SaaS.
How can I lower CAC for my DTC brand?
We use data-driven strategies across Meta, Google, Tikok, Reddit and others to help brands reduce customer acquisition costs while scaling efficiently. Optimizing creative, audience targeting, data-feed enhancement and attribution are key levers we pull.
What’s the best ad platform for scaling a DTC business?
We typically recommend Meta and Google Ads for broad reach and Reddit/TikTok for more niche targeting. The right mix depends on your product, budget, and audience. If you’re just starting out we will create a unique plan based on the goals of your business.
What’s a good ROAS for eCommerce or subscription businesses?
A strong ROAS depends on your margins and growth objectives but we generally target 3–5x for eCommerce and 5–10x for subscriptions. We tailor benchmarks to each client’s LTV and CPA goals.
What makes First Step Growth different from other marketing agencies?
We’re operators first, not consultants. With a decade of experience in-house at DTC startups and healthcare companies, we bring performance-first, founder-aligned strategies to every engagement. No fluff, just results.
How can I get started?
Getting started with us is easy. Just schedule a call. We begin all of our engagements with a thorough audit of your accounts. Here's our notion template to give you an idea of what you can expect.
Who do you partner with?
First Step Growth partners with high-growth consumer startups. We seek to partner with companies that are live with paid media and want to drive results quicker or more efficiently.
What do your services cost?
Our monthly retainers range depending on the services provided but partnering with us starts at $3,500 per month.
What industries do you work with?
We're industry agnostic. We possess deep expertise in industries such as healthcare, financial services, insurance and SaaS.
How can I lower CAC for my DTC brand?
We use data-driven strategies across Meta, Google, Tikok, Reddit and others to help brands reduce customer acquisition costs while scaling efficiently. Optimizing creative, audience targeting, data-feed enhancement and attribution are key levers we pull.
What’s the best ad platform for scaling a DTC business?
We typically recommend Meta and Google Ads for broad reach and Reddit/TikTok for more niche targeting. The right mix depends on your product, budget, and audience. If you’re just starting out we will create a unique plan based on the goals of your business.
What’s a good ROAS for eCommerce or subscription businesses?
A strong ROAS depends on your margins and growth objectives but we generally target 3–5x for eCommerce and 5–10x for subscriptions. We tailor benchmarks to each client’s LTV and CPA goals.
What makes First Step Growth different from other marketing agencies?
We’re operators first, not consultants. With a decade of experience in-house at DTC startups and healthcare companies, we bring performance-first, founder-aligned strategies to every engagement. No fluff, just results.
First Step Growth
©️ 2025 First Step Growth
First Step Growth
©️ 2025 First Step Growth
First Step Growth
©️ 2025 First Step Growth